Do you have separate Twitter identities for your personal and professional activities? If you have just one Twitter ID, roughly what proportion of your tweets each day are related to your beat, and what proportion are personal/fun/quirky?
My account is @craigsilverman. I decided to maintain one account for myself and for my various activities. (As its own company, OpenFile obviously needs to have a variety of its own accounts.) As a longtime freelance journalist, I’m acutely aware of the need for personal branding. So I wanted to make my main Twitter presence something that’s linked to me as a person and journalist, rather than something connected to an entity. Projects and gigs come and go, but I’m constant.
I would say 80 to 90 percent of my tweets are directly related to my work in journalism. I link to our stories on PBS MediaShift and MediaShift Idea Lab, our work on OpenFile, content on RegretTheError, and I also do my best to share the great media reporting and journalism-related commentary and news I consume during the day.
These days, my personal tweets often relate to the fact that my wife and I are expecting our first child. I also tweet about the Montreal Canadiens hockey team, local Montreal news, and have exchanges with friends and contacts. I’m conscious about not getting too personal too often; at the same time, I think it’s important to not be a soulless journalism reporting and commentary presence. The account is me, and that needs to be reflected in my tweets.
Does your news organization - or the outlet you write for most often - have a social media policy or any kind of formal guidelines about what you can and can’t do on Twitter?
My two main gigs right now are PBS MediaShift and OpenFile and I’ve never been given any formal guidelines. (Same goes for CJR and the Toronto Star, where I write weekly columns.) At OpenFile, I help manage our social media presence, so I’d probably be the one to create a policy. At this point I’d say our unwritten social media policy is: be human, participate and add value, and don’t be stupid or offensive.
MuckRack is a great site and email newsletter that tracks what journalists are saying and covering on Twitter. They asked me some questions about how I use Twitter, and the ways in which we integrate it at OpenFile.


